Or, thoda kam seen
You know, yesterday, I was going through my LinkedIn, and I read a post that really made me think and see things a bit differently. This post came in my feed because I am following someone who writes and publishes regularly on LinkedIn on various topics, in various tones, and I love her writing as a reader.
Yesterday, she had commented on this post – the post I am talking about, and that’s how I got to see the post on my feed.
And the gist of the post was, what I got at least is, you know, we crib about not getting enough likes, weak online presence, and shallow engagements online, and then we try to change our content strategy to fix everything. But what if, instead of taking this online dip negatively, we start enjoying the algorithm changes (if you believe that’s the case for the dip anyway).
Let’s say you are posting on LinkedIn regularly and still seeing the numbers not going upward. Fine. Now, while you are cribbing about it and thinking of stopping posting, what if you take this as an opportunity to experiment? Right now, you can tweak, modify, audit, edit, try new forms, and sizes of content aligned with your brand. You can, for a few days, just take it lightly and have fun with it – see, the experiment will make you free from control, and it will eventually allow you to be more creative, flexible, and better with your work.
I can understand that your clients’ account is your job, but experimenting with and trying the second method will only strengthen the understanding and expectations for both parties.
Each changing point, each feedback is a data point. And data points change. The willingness to try, the curiosity to understand the gaps in storytelling, combined with the courage to take the risk, can bring the good, better, and maybe best in the long term.
And if it’s your personal account, and you are trying to build an online presence, visibility, and a credible and premium personal brand online, then please go ahead and take risks. Numbers will go up and down. Even people with 4 lakhs and 5 lakhs followers sometimes lose lakhs of followers in a month. That’s totally fine.
Your clarity, your creativity, your depth, your thought process, your ideas, your story, your history, your vision, your work process, your unique ways to keep going and taking pause whenever you need – in short, it’s you and your values that are going to attract those 100 true fans and the superb community you deserve. And when they show up, each like, dislike, impression, views, dips, everything will make sense to you.
Till then, just focus on finding your voice – your unique, original, incredible, powerful voice and narratives you have to share with everyone. The rest will be taken care of.
Happy experimenting. Happy exploring.
Srishti Kumari 